About the TikTok Money Calculator

How the TikTok Calculator Works

This tool estimates earnings using three key metrics:

1. Number of Followers – Your total audience size.

2. Engagement Rate (%) – The average percentage of users who interact with your content (likes, comments, shares).

3. Average Views Per Post – The number of views your typical video receives.

💡 Based on these inputs, we estimate a CPM (Cost Per 1,000 Views) using the formula:

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Estimated CPM = Engagement Rate x $0.01

Then we calculate a low and high earnings range based on your view count, using:

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Earnings = (Views / 1000) × Estimated CPM

Example:

If you have:

• 100,000 followers

• 5% engagement

• 25,000 views per post

Your estimated earnings would be around $1.25 – $1.88 per post.

Please note: these are general estimates. Actual earnings may vary based on brand deals, niche, location, and platform changes.

Who is this calculator for?

• TikTok creators curious about monetization

• Influencers preparing media kits

• Brands evaluating partnership value

• Agencies doing market analysis

Want to grow your TikTok and increase your revenue potential? Check out our guides on improving engagement and reaching your first 100k views!