The Best Times to Post on Social Media in 2025 (by Platform & Day)

Wondering when’s the best time to post on Instagram, Facebook, or X in 2025? Timing your content right can significantly increase engagement, reach, and conversions. In this 2025 guide, we’ll break down the ideal times to post by platform and even by day of the week — including Saturday, Wednesday, and Sunday insights.

Why Timing Matters

With social media algorithms getting smarter, the moment you publish your content has a major impact. Posting during peak activity hours means your content is more likely to appear at the top of your followers’ feeds — boosting likes, comments, shares, and clicks.

Best Times to Post on Social Media in 2025

Platform	Best Days to Post	Best Times (EST)	Notes
Instagram	Wednesday, Friday	11:00 AM – 1:00 PM	Avoid Sundays
Facebook	Tuesday, Sunday	9:00 AM – 12:00 PM	Sunday surprisingly performs well
X (Twitter)	Wednesday, Saturday	9:00 AM – 11:00 AM	Avoid evenings
LinkedIn	Tuesday, Thursday	8:00 AM – 10:00 AM	Best for B2B
TikTok	Monday, Thursday	6:00 PM – 9:00 PM	Videos perform well late
Pinterest	Saturday	2:00 PM – 4:00 PM	Best for lifestyle content

✅ Tip: Always test your own data. Use analytics tools to find YOUR audience’s sweet spot.

Best Time to Post by Day (2025 Trends)

• Best time to post on Facebook on Sunday: 10:00 AM – noon

• Best time to post on social media on Wednesday: 11:00 AM is the golden hour

• Best time to post on social media on Saturday: 2:00 PM for Pinterest, 10:00 AM for Instagram

Tools to Help You Post at the Right Time

• Meta Business Suite: Schedules and suggests optimal times for Facebook & Instagram

• Later / Buffer / Hootsuite: Smart scheduling across platforms

• TikTok Pro Analytics: Shows peak activity of your followers

• Twitter/X Analytics: Check impressions by post time

• Google Analytics (GA4): For tracking actual traffic from social posts

Final Thoughts

There is no universal “best” time that works for everyone — but using current trends, analytics, and strategic testing, you can dramatically improve your social media performance in 2025. Try posting during the hours listed here, then refine based on your own results.