How Much Does a Social Media Manager Cost in 2025?

If you're running a business in 2025, having a social media presence is no longer optional—it's essential. But managing content, engaging followers, and running ad campaigns takes time and expertise. So how much should you expect to pay for a social media manager in 2025?

Let’s break down the costs, what you’re paying for, and how to choose the right pricing model.

Why Hire a Social Media Manager?

• Save time and focus on your business

• Consistent, high-quality content

• Better engagement and growth

• Expertise in trends, ads, and algorithms

Pricing Models

Social media management pricing varies based on the scope of work, location, and experience level. Here are the common pricing models:

1. Monthly Retainer

• Freelancers: $500 – $2,000/month

• Agencies: $1,500 – $5,000+/month

2. Hourly Rate

• Beginner: $20 – $40/hour

• Experienced: $50 – $150/hour

3. Per Project

• Content Strategy Setup: $300 – $1,000

• Instagram Launch Package: $500 – $1,500

Example Monthly Packages

Package	Price (USD)	What’s Included
Basic Content Plan	$750/month	8 posts/mo, 2 platforms, analytics report
Growth Plan	$1,500/mo	12 posts/mo, 3 platforms, community engagement
Full-Service Plan	$2,500+/mo	All platforms, ads, strategy, reports

Freelancers vs. Agencies

Feature	Freelancers	Agencies
Cost	Lower	Higher
Flexibility	High	Moderate
Skill Range	Varies	Usually full team (copy/design)
Best For	Small businesses/startups	Medium to large businesses

Things That Affect the Price

• Number of platforms (e.g. Instagram + LinkedIn)

• Posting frequency

• Video content vs. image posts

• Paid ads setup & monitoring

• Whether strategy/branding is included

Final Tips for Hiring

• Ask for portfolio or client samples

• Clarify deliverables and reporting

• Set clear goals (e.g. followers, leads, engagement)

• Compare packages, not just price

Conclusion

The cost of a social media manager in 2025 ranges widely—from $500 to $5,000+ per month—depending on your goals, platforms, and scope of work. Whether you're just starting or scaling up, finding the right manager can save time, build your brand, and grow your audience.