Graphic Design Rates Per Project (2025): The Ultimate Freelance Price List

Looking to hire a freelance designer — or wondering how much to charge as one? This 2025 guide breaks down real-world graphic design rates per project across the most common services.

Whether you’re building a brand, launching a product, or growing a social presence, knowing the going rates can save you time, money, and headaches. From logo design to presentation decks and social media kits, this guide has you covered.

Freelance Graphic Design Price List (USA, 2025)

Project Type	Beginner (entry-level)	Intermediate (2–5 yrs)	Pro / Studio
Logo Design	$100–$300	$300–$700	$1000–$3000
Brand Identity Kit (logo, colors, fonts, guide)	$300–$800	$800–$1500	$2000–$5000
Social Media Pack (5–10 templates)	$100–$250	$250–$500	$600+
Business Card Design	$50–$120	$120–$250	$300+
Website Graphics / Banners (set of 5)	$200–$500	$500–$1000	$1200+
PDF / eBook Design (up to 20 pages)	$300–$700	$700–$1200	$1500+
Presentation Design (10–15 slides)	$150–$400	$400–$800	$1000+
Packaging Design	$400–$800	$800–$1500	$2000+
Infographic Design	$150–$350	$350–$600	$800+
Flyer / Brochure (double-sided)	$100–$250	$250–$500	$600+

💡 Note: Rates vary by location, turnaround time, scope, usage rights, and revision policy.

What Impacts Graphic Design Pricing?

• Experience: Senior designers or those with a strong portfolio typically charge more.

• Scope of Work: A single social post vs. a full brand kit are worlds apart.

• Revisions & Deliverables: More formats = more time = higher rate.

• Usage Rights: Commercial use and source files often come at a premium.

• Rush Projects: Expect to pay 25%–50% extra for 24–48h turnaround.

Tips for Clients: Getting the Most Out of Your Budget

• Ask for a package deal if you need multiple deliverables.

• Be clear on what’s included: number of versions, revisions, and formats.

• Request editable source files if you need flexibility later.

• Choose freelancers with relevant niche experience (e.g., tech, fashion, wellness).

Tips for Freelancers: Pricing Confidently

• Avoid hourly rates. Go with project-based pricing where possible.

• Offer 3 pricing tiers: Basic, Pro, Premium.

• Track your time and update your rates yearly.

• Use proposal tools like Bonsai or Notion to keep your offers clear and professional.

Bonus: What About AI Design Tools?

Tools like Canva Pro, Looka, LogoAI, and Adobe Express are gaining popularity — but they can’t yet replace the nuance of human design. They’re best for MVPs, testing ideas, or ultra-low-budget projects.

Final Thoughts

The world of design is wide, but one thing remains true: good design pays off. Whether you’re a business owner budgeting smartly or a designer leveling up your pricing, this guide helps you navigate real-world graphic design rates per project in 2025.