Best Free Tools for Creating Business Proposals That Win Clients (2025)

If you're running a freelance business, agency, or service-based company, you already know this: a strong business proposal can make or break the deal.

But here’s the good news—you don’t need expensive software to create proposals that look professional and close clients. In 2025, there are several free tools that help you write, design, and send beautiful business proposals that get a “yes.”

Whether you need a quick PDF, a shareable web proposal, or an interactive document—this guide has you covered.

Best Free Proposal Tools to Try in 2025

1. Canva

• Best for: Visually stunning proposals

• Free Features:

  • Hundreds of free proposal templates

  • Drag-and-drop editor

  • Export to PDF or share via a public link

• Paid Features (Pro):

  • Brand kits

  • Premium stock images & templates

  • Background remover & animations

• Why We Love It: Perfect for beginners who want eye-catching proposals quickly. The UI is intuitive and doesn’t require design experience.

2. Better Proposals

• Best for: Sending sleek, web-based proposals

• Free Plan Includes:

  • 1 active proposal per month

  • E-signatures

  • Client activity tracking

  • Branded cover image and layout

• Paid Plan Adds:

  • Unlimited proposals

  • CRM integration

  • Zapier, payment tools

• Why We Love It: The live-view feature lets you know when the client is reading your proposal, boosting your timing to follow up.

3. Bonsai

• Best for: Freelancers who want an all-in-one tool

• Free Trial Includes:

  • Proposal templates

  • Contract and invoice generation

  • E-signatures and client CRM

• Paid Plan Needed For:

  • Continued use after free trial

  • Time tracking, task mgmt, automation

• Why We Love It: Designed for freelancers—everything from onboarding to payment is in one simple dashboard.

4. Google Docs

• Best for: Simple, shareable proposals

• Free Features:

  • Unlimited document creation

  • Cloud-based editing and sharing

  • Export to PDF, Word

• Why We Love It: Zero learning curve. Ideal for simple proposals, especially if you want clients to leave comments or suggestions.

5. Visme

• Best for: Interactive proposals with data visuals

• Free Plan Includes:

  • Proposal templates

  • Charts, infographics, icons

  • Download as image or PDF

• Pro Plan Adds:

  • Brand kit

  • Team collaboration

  • Animated graphics and video embeds

• Why We Love It: Your proposal feels more like a pitch deck with graphs, motion, and a story-like flow.

6. PandaDoc

• Best for: Proposals with legally binding e-signatures

• Free Plan Offers:

  • Unlimited documents

  • Free legally-binding e-signatures

  • Basic templates

• Paid Features:

  • Document automation

  • Payment integrations (Stripe, PayPal)

  • Analytics and reminders

• Why We Love It: Great for consultants and service providers who want to streamline contracts and get paid faster.

What Makes a Winning Proposal?

Here’s what every high-converting proposal should include:

• Client-specific intro – Show you understand their problem

• Clear deliverables – What exactly will you provide?

• Timeline – When can you start and finish?

• Pricing table – Transparent and well-structured

• Call to action – Make it easy to say yes (like “Click here to accept”)

Why Use Proposal Tools?

• Save time: Start from templates instead of blank pages

• Look pro: Consistent fonts, colors, and layout build trust

• Track opens: Know when a client reads your proposal

• Get paid faster: Integrate with contracts, payments, or invoices

💬 Final Thought

In 2025, creating client-winning business proposals doesn’t require big budgets. Whether you're pitching a project, retainer, or partnership—these free tools can help you stand out and close the deal.

Try one today and turn your next pitch into a signed agreement!